Instagram is a powerful platform not only for personal use but also for business purposes. People can use Instagram’s popularity and features to promote their brands.
By getting on the explore page of Instagram, you can reach many new users, which helps to make progress in boosting brands and products.
But what is Instagram exploring? It is a page full of stories, photos, videos, and Reels, where you can see the contents of accounts you still need to follow.
The algorithm behind the Explore page is based on AI technology to show you contents you are interested in or similar to the content you are more engaged with.
Every user will view different contents on the Explore page since the Instagram algorithm shows you things you think you may like, and this collocation is based on the posts you like or posts that people you follow have selected and posts with high engagement.
Instagram claims that over half of users on Instagram use Explore page, which means about 500 million users check Instagram’s Explore page.
If you want to get on the explore page Instagram, continue reading this article.
How Does the Instagram Explore Page Work?
Using Hashtags and location tags
The first tip you should pay attention to on the explore page Instagram is to use hashtags and location tags for your posts, and Reels enable you to broaden your reach.
Hashtags allow Instagram to categorize posts and Reels based on content, and location tags help you to reach your posts to users in your network.
When you add hashtags for your content, the probability of someone who engaged with or is interested in the same content seeing your post gets high.
For instance, if your business is related to cosmetic products, you can use #cosmetic #lipstick # mascara, etc.
You can head to cosmetics posts and see which hashtags are trendier to get some ideas and use them in your post.
Note; please be sure that your hashtags are related to your content. Unrelated hashtags can hurt your page.
Use the IGTV format and shoppable posts
Without a doubt, people are more interested in videos on the Internet. So, it is expected that Instagram to take advantage of the reels feature to maintain its popularity.
Creating reels content for your brand can be helpful since the reels feature has its section on Explore page, and Instagram is getting to boost the reels feature. They launched a company in London to help users create better content using this feature.
So be familiar with reels and be critical to the explore page Instagram.
Discover what kind of posts your audience likes
To have a successful experience, you should be sure that your posts and Reels get high engagement.
Make some experiments to know which type of posts your audience like:
- Do they prefer videos or posts?
- Do they like to view videos in an reels format or as a post?
- Are they interested in serious content or funny content?
You will be equipped with reliable information if you find answers to these questions. It decreases your business’s risk rate and saves your time and energy.
In a Business account, an Insight option under the posts allows you to categorize the best-performing posts/stories based on various metrics engagements.
This information helps you to create better content and promote your brand and also helps you to get on the explore page Instagram.
Learn from posts that are already on the Explore page
You can go to the Explore page and see the posts related to your industry or highly engaged posts, giving you many ideas about what type of posts Instagram’s algorithm detected.
Look carefully at the posts on your Explore page; each has elements you can incorporate into your post.
Post when most people are online
One crucial way to get on the Explore page Instagram is to post when most of your followers are active and see your posts and like or comment on them. If your post at first timeline could not get enough likes, your post can only reach a few users.
Given that Instagram’s algorithm prioritizes the catch of posts based on timeliness.
If you have a Business account, you can go to ‘Audience’ in the Insight section to see when your follower is most active, either by the day or by the time.
Some tools for social media management, like Zoho social, allow you to predict the best time for posting based on past engagement data.
Get the help of Influencers
Working with influencers can promote your brand quickly since they already have plenty of audiences, and they have an impressive effect on their audience and gain their loyalty.
So they can post to introduce your brand and products and tag your account on their post so that followers will head over to your page. As a result, they will follow your page if they enjoy it, and it causes your page to get on the Explore page Instagram.
+20 Techniques To Explore Instagram in 2023
Gaining visibility on Instagram’s Explore page can significantly boost your account’s reach and engagement. Here are 20 techniques to help you get featured on the Explore page:
- Quality Content: The foundation of Explore page visibility is excellent content. Create high-quality, visually appealing, and engaging posts that resonate with your audience.
- Use Relevant Hashtags: Research and use relevant and trending hashtags in your niche. This can increase the discoverability of your posts.
- Geo-Tagging: Tag your posts with your location, especially if you’re a local business. This can help you appear in location-based Explore feeds.
- Engage with Followers: Interact with your followers by responding to comments and direct messages. Engaged followers are more likely to see your content in their Explore feed.
- Consistency: Post regularly and at optimal times when your target audience is active. Consistency can keep your followers engaged and attract new ones.
- Use Instagram Stories: Stories often appear on the Explore page, so create engaging and interactive stories to increase your chances of being featured.
- Collaborate with Influencers: Partner with influencers in your niche for shoutouts or collaborations. Their audience may discover your content through these collaborations.
- Instagram Reels: Instagram is promoting its Reels feature. Creating entertaining and engaging Reels can increase your visibility on the Explore page.
- User-Generated Content: Encourage your followers to create and tag you in their content related to your brand or products. This can expand your reach.
- Engage in Trend Challenges: Participate in popular challenges and trends on Instagram, using relevant hashtags. This can get your content featured in Explore.
- Optimize Your Profile: Make sure your Instagram profile is complete, with a clear profile picture, bio, and website link. A well-optimized profile can attract new followers.
- Live Videos: Go live on Instagram and interact with your audience in real-time. Live videos often appear in the Explore feed.
- Use Carousel Posts: Create carousel posts with multiple images or videos to engage your audience. These can capture the attention of Explore page users.
- Diverse Content: Share a mix of content, including photos, videos, carousels, and stories, to cater to different preferences.
- Collaborate with Other Brands: Partner with other brands for cross-promotions. This can introduce your content to their audience.
- Post during Peak Hours: Analyze your audience’s activity and post during peak hours when they’re most likely to be on Instagram.
- Ask for Engagement: Encourage your followers to like, comment, and share your posts. Higher engagement can increase your chances of Explore page visibility.
- Follow Relevant Accounts: Follow and engage with accounts in your niche. Instagram may suggest your content to users who engage with similar accounts.
- Use Reels: Create and share longer videos on reels. Engaging reels content can appear in the Explore feed.
- Analyze Insights: Regularly review Instagram Insights to understand what types of content perform best. Tailor your strategy based on your audience’s preferences.
Remember that getting featured on the Explore page takes time and consistent effort. Focus on providing value to your audience, and your chances of being discovered will increase over time.
Also, see “How To Switch Back To An Instagram Personal Account?” and “How Does Instagram Sort Story Viewers?” on our website.
Advantages of Getting on the Explore Page
Let’s see the benefit of getting on the Explore page Instagram.
1. Increase the visibility of the product
Social media provides businesses with a powerful platform to make their brand known and introduce their products to their audience. As your audience rises, product visibility increases.
2. Make high engagement
Suppose you wonder how some posts on Instagram get plenty of likes, comments, or followers. In that case, it shows their post on the Explore page gets a high amount of visitors because using related hashtags, locations, or any elements can boost the post visibility.
3. More traffic
Viewing your page by each audience counts in your digital analytics reports as social traffic helps you increase your brand awareness and ultimately boost the rate of your products’ sales.
As mentioned earlier, Instagram’s Explore page shows users content such as posts, Reels, stories, and videos.
Thanks to the Explore page, Business accounts can expand the reach of their content to more audiences.
This article explained how to get on the explore page Instagram differently since it is a surefire way to boost your brand awareness and visibility.
We hope you will find the “how to get on the explore page Instagram” article helpful and deal with your concern.
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