What is IGTV on Instagram? [+Why did IGTV end in 2024]

One of the attractive features of Instagram is the possibility of uploading videos of more than one minute under the title of IGTV.

This feature has created many opportunities for businesses to attract more audiences. In the following, we will introduce and review this possibility and tell how to use Instagram IGTV.

In this article from howdiscover.com, we explain the step-by-step process of use Instagram IGTV.

What is IGTV on Instagram - What does IGTV stand for

What does IGTV stand for?

But maybe you have also been asked what is the abbreviation of Instagram IGTV?!

Instagram IGTV is actually a combination of the two words Instagram and TV, which is called IGTV for simplicity in speech.

Features of IGTV on Instagram:

  • Possibility of uploading (10-60) minute videos
  • Verticality of videos
  • Ability to view and download videos
  • Ability to control videos (forward, stop)
  • Ability to like, comment, send videos
  • The aspect ratio of IGTV videos is 9:16.
  • IGTV supports videos with 4K resolution.
  • Ability to place links in the description of IGTV videos
  • The maximum size of videos to upload on IGTV is 3.6 GB.

* Before you were able to upload videos to IGTV, you needed to have an IGTV channel. However, this feature has already been disabled by Instagram, and now all you need is an Instagram account to have an IGTV account. You can use either the Instagram app or the IGTV app to upload videos to IGTV with your account.

How to put IGTV in the Instagram program?(Outdated)

Step 1: First, to upload photos and videos, click on the “+” sign to open them in the Instagram program.

Step 2: a video file of 60 seconds or more must be selected. Note that the video file must be at least 60 seconds.

Step 3: To upload the IGTV movie, the Long Video option must be selected. If the Short Video option is selected, the uploaded video will be published up to one minute.

Step 4: In this step, a cover for the video should be selected. The cover that is selected can be part of the video or a pre-designed image.

Step 5: In this step, you must enter the video settings section. Then, in this section, the title and description for the video should be added. Then the Post a Preview option should be activated so that the video is placed in the feed as a post. Also, if the Instagram user account is business and connected to Facebook, you can activate Make Visible on Facebook.

Step 6: After completing all the above steps, you must select the Post option.

How to delete IGTV videos?

How to delete igtv post on Instagram is very simple. To delete an IGTV post on Instagram, first go to your profile and select the IGTV option. Then click on the video you want to delete. Now, to delete the video from igtv, tap on it and select the Delete option.

For what reason Would it be a good idea for you to Utilize IGTV?

As of now, you may be imagining that IGTV is cool however what are you expected to try and involve it for?

Video is turning out to be increasingly more vital to advertisers and businesses.

The typical individual watches over 90 minutes of online video content each day and 78% of advertisers say video content gives them a decent return for capital invested.

Video is powerful at laying out an association and recounting a story. Since people are visual creatures, viewable signs can support the dependability of your image.

Video is simple for your supporters to consume and it’s turning into a favored strategy for happy with 85% of individuals saying they might want to see more video content from brands.

The details obviously show that video content ought to be a major piece of your substance promoting and web-based entertainment technique! Instagram television makes it simple to begin involving video in your virtual entertainment advertising.

IGTV is suitable for which people?

Those who need to introduce their business in the form of video.

Those who produce educational videos.


Those who want to convey valuable content to their contacts through video.

How does IGTV help your business?

What is IGTV on Instagram - How does IGTV help your business?

IGTV Instagram can have many advantages for you depending on the type of your business, you can make the most of this possibility so that more users get to know you and your business prospers more than ever. Visual communication with the audience and using the potential of IGTV can help a lot in gaining the trust of the audience and customer loyalty, so try to use this existing potential and introduce your business to more users. Creating content related to your field of activity is one of the best options you can consider.

Also see How To Use Instagram For Business and How to get on the explore page Instagram on our website.


  • One of the advantages of using Instagram IGTV is that you can fully control the video and move it forward or backward quite simply. While this does not happen on Instagram slideshow videos.
  • IGTV posts can be placed among Instagram posts. After viewing one minute of the post, the user can be transferred to the IGTV section of Instagram by clicking on the Keep button to view the rest of the video.
  • There is no need to install a separate program and you can use this video platform in the Instagram application itself.
  • The link of IGTV videos can be placed in the story. In this case, the user can see the IGTV video directly when he swipes up. This will increase the views of IGTV videos.
  • Another advantage is that Instagram does not consider IGTV separately from the post, and videos published on IGTV are displayed in Instagram hashtags and explorer.


  •  After publishing an IGTV post in the Insights section of the reports, it does not provide you with complete information. It is not possible to find out how many people have visited the hashtag, the post, how many times the post has been placed in the explorer, or how many visits the home page has had.
  • -IGTV does not provide accurate statistics on the number of views. It is not clear how many people watched the video. Therefore, it is not possible to analyze the statistics of views of a video posted on IGTV.


Why can’t I upload a video longer than 10 minutes?

Regular Instagram users can only upload videos up to 10 minutes using mobile phones. You can use Instagram site for longer videos.

Is igtv enabled for everyone?

Yes, all users can use this feature.

Is Igtv visible in explorer?

Yes, igtv posts can also be displayed in explorer.


Using up-to-date technology facilities can lead to the prosperity of your business and even your personal brand.

Getting to know the Instagram algorithm will also help you get better results from this social network. Instagram IGTV is one of the latest features that have been introduced and many businesses are using it these days to introduce more audiences to their business.

Basic content production and, as a result, audience growth is a matter that must be maintained continuously and continuously so that you can achieve the best possible result from this possibility in the long run.

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