Pinterest allows its users to access an unlimited number of images and download and use any image they want.
Pinterest is composed of the combination of two English words “Pin” and “Interest”, which means that users can pin the images they like to their user page. which is actually one of the largest visual social networks based on the sharing and exchange of images between users, so you can share photos, videos, infographics and any other visual content.
How to create a Pinterest Business Account?
There are two solutions to have a business account on Pinterest:
First solution: Choose Create a Business Account option when registering. In this case, you will be asked for your business name and field of activity.
The second step of Pinterest training, creating a user account
Second solution: If you have created a normal profile, you can convert your profile to a Business profile. For this, it is enough to use the Free Upgrade to Business Account option. After you convert your profile into a business account, more diverse possibilities are available to you, and Pinterest provides you with two main tools, one is Rich Pins and the other is Pinterest Analytics.
Rich Pins makes your Pins more visible on Pinterest and by using it you can further improve your ideas and use more content and features in your Pins.
In the Rich Pins section, you can post a product for sale to users or use the products posted by other users.
This section gives a lot of information about the general statistics of your pins, including the number of visits, the average age, the location of visitors, the number of your sales, etc.
You get more services in the Business Account
The conditions for receiving services are slightly different for a business, and there are a few rules for using a business account on Pinterest:
• Don’t promote spam, for example, don’t repeatedly ask your followers for comments.
Do not run a sweepstakes where each pin, repin, or like represents one entry, or require pinners to vote with a repin or like.
• Don’t run too many contests, sweepstakes or promotions.
How to create popular pins for your business Pinterest account?
Pins can make your business more attractive, so try to use them properly.
Pinterest has been described by Social Media Examiner as a visual search engine. As a result, in order for the content you produce to be seen by users, you must follow Pinterest’s rules.
Consider the following tips for creating popular pins:
1. Make pins in the most popular categories
If you know what the most popular Pinterest categories are, you’ll have a better idea of which boards work best for your business.
71.1% of Pinterest users are women and only 14.9% are men. So, according to these statistics and your business, choose the most relevant and popular one.
2. On Pinterest, images are important
A quick scroll through the Pinterest app reveals just how intuitive the site is. With such an emphasis on visual impact, the images you share are the cornerstone of each Pin.
What do you think makes Pinterest’s top pins so popular? Probably your answer is pictures, which is completely correct!
3. Use the optimal pin size
All pins are the same width with unlimited length. For a normal pin, a good and standard photo size is 1200×1800 pixels. This size is neither too big nor too small! Canva’s Pinterest template is this size, so you’ll easily get this size of pins using it.
4. Instruct graphics
Sometimes it’s good to use longer allocations. The term “instruct graphic” was coined by Pinterest and is the same as infographic. This type of content is popular on Pinterest for its DIY nature and how-to.
Contribute to build relationships and gain new followers
Now that you know what types of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will increase your reach.
As we all know, more reach = more success.
Knowing what users are following when they follow other accounts allows you to give them what they want and in turn, increase your followers.
Read the minds of your users, it’s not that hard!
In Pinterest, there are three main factors that users of this application consider when deciding whether to follow or not:
• How many accounts follow you or how many accounts you follow.
• How many pins do you have?
• How many boards do you have?
To control these factors and build relationships to increase your reach, you should follow these tips:
– Frequent posting
To get more followers on Pinterest, you need to post between 5 and 30 new pins every day. Make sure you’re not just repinning other people’s content, but also pinning your own unique pins with your own content.
Be careful not to pin all 30 new pins within 5 minutes. Spread your pinning throughout the day.
Tip: You can schedule pins with a business account.
– Interact with your followers and reply to their comments
Just like responding to tweets, Facebook posts, and Instagram comments, engage directly with your followers by answering their questions and comments, and if you can, call them directly and use their name to really make your customer service a reality. Upgrade to the next level.
– Comment on your followers’ pins
Do not forget that interaction is a two-way street. You should also reach your boards. Comment on your followers’ pins. This interaction makes them feel better.
– Follow popular boards
The best way to find a successful Pinterest strategy is to follow and interact with popular boards. See what types of pins and boards users follow. Measure their charm! Also, if you comment on popular pins, your brand will be seen by a large number of people who follow those boards.
In general, it’s a good idea to follow popular boards, naturally they are related to your industry and business, and because they are the most popular, they can be very useful to you.
– Build relationships with Influencers
Reach a larger audience and gain more followers by connecting with influencers in your field. To interact with influencers, we suggest following their boards and repinning their pins.
After some time, ask them if they would like to post on our boards or offer to collaborate on one of their boards. Offer ideas for their boards. This shows that you are familiar with their content when you start working together, and this way you approach the positive opinion of the person you are interested in.
The result of using a Pinterest business account for marketing and brand growth:
Social media marketing is crucial to building brand awareness and lasting relationships with customers. As a visual platform, Pinterest stands out because it acts like a visual search engine tailored to the user’s interests. With the right strategy, Pinterest can improve your SEO, customer reach, and help your business gain new fans.