How To Set Up Your LinkedIn Profile In 2023?

To find the right job on LinkedIn, there are many things you need to do to increase your chances of finding a job on this network.

These tasks often include professional and powerful profile design; A profile that can show your capabilities well. In fact, your profile is your resume and the more complete it is, the stronger your resume is.

How to set up your LinkedIn profile for recruiters

To complete the profile, pay attention to the following points:

1. Determine your goal and target audience

How to make a LinkedIn profile - Determine your goal and target audience

Before you start completing or editing your page, first determine your goal. What field do you want to work in? Who would you prefer to have access to your page? Find the answers to these questions to determine how you should edit your page, which sections to highlight, and which sections to spend more time on.

Also see How To Post On LinkedIn About New Job and How To Set Up Job Alerts On LinkedIn on our website.

2. Complete the heading section carefully

How To Set Up Your LinkedIn Profile - Complete the heading section carefully

Since this section is the first section that anyone will see after entering the page, it is necessary to complete it carefully. Note that the information written in this section is up to date; For example, if you have a history of working in 2 companies or you have several degrees, it is better to bring the most recent ones in this section.

Of course, unless the new information is not compatible with your goal and you want to focus on other things; For example, if you are currently unemployed or looking for a specific job, it is better to write the desired job phrase in this section. Note that you should not use the phrase “I’m looking for a job or I’m unemployed” because no employer is looking for such a phrase.

3. Education

How To Set Up Your LinkedIn Profile - Education

Since your LinkedIn profile is an online resume, having education relevant to your profession can be very important. Education can be important to some people, so even if your degree is different from your current job, still mention it. Additionally, this section can help you connect with former classmates and alumni.

4. Experience

How To Set Up Your LinkedIn Profile - Experience

LinkedIn allows you to create an online resume of your current and previous work experience. Be honest, but don’t be afraid to work with your keywords. Also remember that if you are currently active in more than one position (for example, you offer consulting services part-time but also work for a company), note the dates of each in your list of jobs. do

Use your official job title and include key phrases when describing your experiences and accomplishments. Present your writing in short sentences for better readability. You can do this by using short sentences and pressing the enter key to create a half line. Here, too, you should focus more on the benefits of your experience than on the experience itself. The goal is to engage your readers in your experience and keep them from leaving your page.

5. Choose the right photo

In addition to the writings in this section, your image also plays an important role in attracting the attention of others. Know what photos are not suitable for your LinkedIn profile. Choosing appropriate and professional photos will increase your chances of attracting the attention of employers who visit your page.

6. Write the summary section carefully

This section, which can be seen right after the first section on your page, is a summary of your professional life and experiences. When completing this section, pay attention to the choice of words. If you are looking for a specific job, try to focus on your skills and background in that profession in this section.

7. Use keywords

Choosing keywords that reflect your skills and abilities and are related to the job you are looking for will increase the chances of your page appearing in employer search results. Use these words throughout your page. Of course, in an artistic way; Not in the way that you force these words into it.

8. Avoid generalizations and vague attributes

One of the things I see a lot on LinkedIn is the use of words that express general and vague abilities; For example, adjectives like “hardworking” and “motivated” and “successful” are words that anyone can claim to have. It is better either not to use these words or if you use them, you have provided enough evidence to prove these adjectives.

9. Set your page announcement to Open to Work

One of the features that LinkedIn gives to its users is to set a status. One of these situations is announcing your readiness to get a job.

To activate this status, go to your page and click on Open to Work. Then click on Finding a New Job.

By specifying the desired variables (eg, job location) and confirming, a new section will be created on your page that will show employers that you are looking for a job.

Also, a green ribbon and Open to Work hashtag will be displayed next to your photo.

Improve your profile

After filling your main profile, you can fill other desired features by clicking on the Improve Your Profile option. A list of things you can add includes:

Completed projects

Published books

Languages you are fluent in

Volunteer experiences

Honors and awards

Certificates and other documents you have obtained

Interact

After completing the various sections of the page, it’s time to connect with other LinkedIn users. You can find many of your colleagues by searching this network.

It is better to communicate with people who are compatible with your career goals and professional field. Also, you can connect with employers and those you would like to work with.

Note that indirect interaction is always better than direct interaction. This means that by writing a post or commenting under the posts related to your career goal, you will be seen more than when you want to send a private message to an unknown employer after communication and invite him to visit your page.

Things you should not do in LinkedIn

  • Like any other social network, LinkedIn has its own etiquette. Observing these etiquettes will help your personal branding and maintain the professional atmosphere of LinkedIn. Definitely on LinkedIn:
  • – Avoid sending spam and inappropriate messages to your connections. Interactions on LinkedIn should be beneficial for both parties; As a result, sending a message in which you only consider your benefit is spam.
  • – Do not send irrelevant messages. LinkedIn is a place for professional communication and nothing else! You are the representative of your field of work in this social network; Therefore, it is very important to observe this important principle so that others have a good view of you and your colleagues and do not become pessimistic.
  • – Never put your profile in private mode (Lock Down). The nature of LinkedIn is communication and networking; So you should use this opportunity. Otherwise, LinkedIn will not bring you anything.
  • – If you have an email list, avoid adding your email connections to the list. Because this work was done without their permission and is unethical.
  • – Don’t ask your new connections or people who don’t know you to endorse your skills in the Endorsements section.
  • – Never over-praise yourself in your content and messages. Doing this if it doesn’t create value for the audience, not only won’t be useful for you, but it will create a negative impression of you.

Conclusion

LinkedIn is undoubtedly one of the most professional social networks for job seekers.

However, many job seekers on LinkedIn do not take the necessary and correct steps and only copy and paste their resume on this platform and then just wait for an employer’s approval.

Therefore, we wrote this article in howdiscover.com to assist job seekers.

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