Instagram stories have become a popular way for businesses and individuals to engage with their audience. They allow you to share photos and videos, add filters, stickers, and more. But have you ever wondered how to add a link to your Instagram story? In this blog post of howdiscover.com, I’ll show you how to do just that.
How to add a link to your Instagram story using the Link sticker
Now that you know why you may not be able to add a link to your Instagram story, let’s get into how to actually add a link. The easiest way to add a link is to use the Link sticker.
Here’s how to do it:
- Take a photo or video for your story.
- Tap the sticker icon in the top right corner of the screen.
- Select the “Link” sticker from the options.
- Type or paste the link you want to share.
- Tap “Done.”
You can also customize the look of the sticker by tapping on it and selecting a different color or style.
How to add a swipe-up link to your Instagram story
If you have a business account or at least 10,000 followers, you can use the swipe-up feature to add a link to your Instagram story. This allows your viewers to swipe up on your story and be taken directly to the link.
Here’s how to do it:
- Take a photo or video for your story.
- Tap the chain link icon in the top right corner of the screen.
- Paste the link you want to share.
- Tap “Done.”
- Add any other stickers or text to your story.
- Tap the “Send To” button to share your story.
It’s important to note that the swipe-up feature is only available for 24 hours after you post your story.
Tips for using links in your Instagram stories
Now that you know how to add links to your Instagram stories, here are a few tips for using them effectively:
- Use a call-to-action (CTA) in your story to encourage viewers to swipe up or click the link. For example, “Swipe up to shop now!” or “Click the link in my bio for more information.”
- Keep the link short and easy to remember. Consider using a link shortener like Bitly to make it easier to share.
- Make sure the link is relevant to your story. Don’t add a link just for the sake of adding one.
- Use tracking links to see how many people are clicking on your link and where they are coming from.
Why can’t I add a link to my Instagram story?
Before we dive into how to add a link to your Instagram story, it’s important to understand why you may not be able to add a link. In the past, Instagram had a few requirements for adding links to stories:
-Your account must be a business account or have at least 10,000 followers or have received a blue tick.
-You must have the “swipe up” feature enabled.
But in the recent updates of Instagram, these restrictions have been removed and all users can put the desired link in their story page.
Best ways for adding links to Instagram stories
In addition to the tips above, here are a few best practices to keep in mind when adding links to your Instagram stories:
- Test your link before posting your story to make sure it works.
- Use high-quality images and videos in your story to make it more engaging.
- Don’t add too many links to one story. Stick to one or two at most.
- Consider adding a swipe-up link to your Instagram bio as well, in case viewers miss it in your story.
How to track link clicks on your Instagram story
If you’re using links in your Instagram stories, it’s important to track how many people are clicking on them. Here’s how to do it:
- Go to your Instagram profile and click the three lines in the top right corner.
- Select “Insights.”
- Tap “Content” and then “Stories.”
- Select the story you want to track.
- Swipe up to see the number of link clicks.
You can also use a third-party tracking tool like Google Analytics to get more detailed information about your link clicks.
Alternatives to adding links to Instagram stories
If you don’t meet the requirements for adding links to your Instagram stories, there are a few alternatives you can try:
- Use the “DM me for the link” CTA to encourage viewers to message you for the link.
- Add the link to your Instagram bio and direct viewers to click the link in your bio.
- Use Instagram’s shoppable posts feature to add links to your product pages.
Common mistakes to avoid when adding links to Instagram stories
When adding links to your Instagram stories, there are a few common mistakes to avoid:
- Adding too many links to one story. This can be overwhelming for viewers and decrease engagement.
- Not testing the link before posting the story. Make sure the link works before sharing it with your audience.
- Adding irrelevant links. Only add links that are relevant to your story and your audience.
- Not using a CTA. Encourage viewers to swipe up or click the link by using a clear CTA in your story.
FAQ
What is the use of putting a link in the Instagram story?
The uses of placing a link in the story, promoting the site and promoting the accounts of other social networks such as Tik Tok or Twitter can be mentioned.
How to open story links?
It’s easy just click on the link sticker!
What is Call to Action(CTA)?
Using this method, you can guide followers to open the link in the story.
Can we put a link in the story even with a low number of followers?
Yes. In recent Instagram updates, the limit on the number of followers to post a story has been removed.
Conclusion
Adding links to your Instagram stories can be a great way to drive traffic to your website or product pages. By following the steps outlined in this blog post, you can add links to your stories and track how many people are clicking on them.
Remember to use best practices and avoid common mistakes to ensure your stories are engaging and effective. Happy linking!
